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Any business whose customers ask AI who to choose.
The work is the same in every sector: find out what AI says, fix what it reads, show what changed. What differs is the questions people ask, the sources AI relies on and the rules you work under.
Sector guidesfor six kinds of business.
Every other sectorwhere customers ask AI.
If customers ask an AI tool to recommend a business like yours, the same method applies. One example question for each:
- Hotels and hospitality“Which hotels in the Lake District have parking and a spa?”
- Restaurants and cafes“Where can I get a good gluten-free Sunday roast in York?”
- Gyms and fitness“Which gyms in Birmingham have a pool and no joining fee?”
- Nurseries and schools“Which nurseries in Edinburgh take babies under 1?”
- Tutors“Who offers GCSE maths tutoring in Leicester?”
- Care homes and home care“Which home care agencies in Plymouth offer overnight care?”
- Vets“Which vets in Belfast do out-of-hours appointments?”
- Opticians“Where can I get a contact lens fitting in Southampton?”
- Physiotherapy“Which physios in Sheffield treat back pain without a referral?”
- Financial advisers and mortgage brokers“Which mortgage brokers in Cardiff help first-time buyers?”
- Recruitment agencies“Which recruitment agencies in Manchester place finance staff?”
- Architects“Which architects in Bristol do house extensions and planning?”
- IT support and MSPs“Which IT support firms in Newcastle offer fixed monthly pricing?”
- SaaS“What booking software do UK beauty salons use?”
- Ecommerce brands“Where can I buy UK-made merino jumpers online?”
- Garages and car dealers“Which garages in Derby do MOTs on Saturdays?”
- Wedding venues“Which barn wedding venues in the Cotswolds take 120 guests?”
- Charities“Which charities in Liverpool support young carers?”
- Travel and tour operators“Which UK tour operators run small-group walking holidays in Italy?”
- Beauty and aesthetics“Which salons in Brighton are good for brow lamination?”
- Driving schools“Who offers intensive driving courses in Aberdeen?”
- Funeral directors“How much does a simple funeral cost in Norwich?”
Example questions only. We test your own customers' questions at the start of every project.
What changes from sector to sector
- 1
The questions
A patient asks about nerves and finance; a landlord asks about fees and management; a diner asks about gluten-free options; a buyer asks for alternatives to a named product. We write your question set in your customers' words.
- 2
The sources
Local firms are often cited from their own websites and Google profiles. Trades may be cited from directories; B2B firms from comparison articles and review platforms. Your first check shows which.
- 3
The rules
Healthcare regulators, the SRA, property law, Gas Safe, the CAP Code. We work to the rules that apply to you and flag anything risky before it's published.
Try the 2-minute test
Type the question your best customer would ask into Google AI Mode or ChatGPT, logged out, and see who it names. Do it again tomorrow. If it isn't you either time, there's work to do, whatever your sector.
Our 20-point checklist works for any business, and the measurement guide shows how to test properly.