Practice areas blurred together
One page for many services gives AI nothing to match a specific question.
Home Industries / Professional services firms
Be named when clients ask AI which firm to trust.
Clients now ask AI tools which firm handles their kind of matter, in their city, and roughly what it costs. The answer names a few firms and repeats what it found about them.
What AI is askedin your market.
For firms with several offices and practice areas, the detail that wins those answers is often buried in PDFs, generic service pages or out-of-date directory entries.
Example questions. We start every project from the questions your own customers and buyers ask.
- Which law firm in Manchester handles probate for large estates?
- Which accountants in Leeds specialise in landlords?
- Who are the best employment lawyers in Birmingham for senior executives?
- Which consultancy helps UK charities with digital transformation?
What goes wrongand keeps you out of the answer.
Required information hard to read
Price and service information in PDFs is harder for AI to quote than a clear web page.
Offices that disagree
Mismatched addresses, phone numbers or hours across profiles and directories lead to wrong answers.
People pages without detail
Who does the work and what they specialise in is exactly what AI repeats.
What we do
Outcomes, measured and reported plainly. You approve every change before it goes live.
- 1
Each practice area, measured
What AI says for the matters you want, office by office.
- 2
Pages that answer clients' questions
Clear practice area, people and price information, within your regulator's rules.
- 3
Consistent offices
Profiles and directory entries that match for every office.
- 4
Plain reporting
Where you're named, against which firms, and what changed.
Common questions
Will this fit our regulator's rules?
Yes. We work within the SRA, professional body rules and the CAP Code, and nothing is published without your approval.
Can you write about client matters?
Only with your approval and with client details removed. We never use information that could identify a client.