Left off the shortlist
AI names three or four vendors for a category question. If you're not one of them, the buyer may never visit your site.
Home Industries / B2B software and tech
Be the answer when buyers ask AI which tool to use.
Software buyers now ask AI tools for a shortlist before they speak to a supplier: the best tool for their sector, the alternatives to a name they know, what it costs and what it integrates with.
What AI is askedin your market.
Those answers lean heavily on review platforms, comparison articles and directories as well as your own site. If they're thin, out of date or missing you, the shortlist is written without you.
Example questions. We start every project from the questions your own customers and buyers ask.
- What's the best rota software for UK care homes?
- Which property management software do UK letting agents use?
- What are the alternatives to a well-known UK case management system for law firms?
- Which council tools handle housing repairs reporting?
What goes wrongand keeps you out of the answer.
US tools recommended to UK buyers
Answers often suggest tools built for another market because the UK-specific facts aren't easy to find.
Out-of-date facts about you
Old pricing, retired features or a previous name on a review site get repeated as current.
Third-party sources decide
Review platforms and 'best of' lists carry a lot of weight, and they're not on your website.
What we do
Outcomes, measured and reported plainly. You approve every change before it goes live.
- 1
Your category, mapped
The questions buyers ask in your category and who AI names for each, across the main AI tools.
- 2
Answers that name you accurately
Clear comparison, category and pricing information on your site, written so AI can quote it.
- 3
Better third-party coverage
Accurate profiles on the review platforms and directories AI cites, and outreach to the lists that matter.
- 4
Monthly tracking
How often you're named against your competitors, and what changed.
Common questions
We already do SEO and content. What's different?
We measure and improve what AI answers say about you, which depends on third-party sources and specific facts as well as on rankings.
Can you get us onto 'best of' lists?
We can't promise that. We find the lists and sites AI relies on, check what they say about you and approach them with accurate information.
Do you work with software outside the UK?
Our focus is UK software companies and UK buyers, especially vertical software for care, property, legal and the public sector.