Technical health
Pages Google can't find or index, slow loading on a phone, broken links, redirects and structured data.
Find out what's stopping Google showing your business.
We check how Google reads your site, how your Google Business Profile compares with the businesses that show above you, and which searches you should be appearing for. You get a written report and a ranked list of fixes you can hand to anyone.
Suits any business that wants to know why Google isn't sending it customers before paying for ongoing work.
What you get from the SEO audit.
Searches and pages
The searches your customers use, which ones you show for now, and the pages you're missing.
Google Business Profile
Categories, services, hours, photos and reviews, checked against the businesses that show above you.
Competitors
Who ranks for your main searches, and what their sites and profiles have that yours doesn't.
Who it's for
- Businesses that get few enquiries from Google and don't know why.
- Firms about to replace their website that want to keep what already works.
- Groups and franchises that want every location checked the same way.
- Teams with an in-house developer or marketer who need a clear list to work from.
What you'll have
- A written report in plain English, with the evidence behind each finding.
- A ranked fix list, from quick fixes to longer jobs.
- A list of searches to target, with the page each one belongs on.
- A call to walk you through it, and a fixed quote if you want us to do the work.
Not sure what you need? Ask us and we'll say honestly, including when your current site only needs a few fixes.
How an SEO audit works
You get a fixed price before we start.
- 1
Access
You give us read-only access to Google Search Console and your Business Profile, or we set them up in your name.
- 2
We check the site
We crawl every page, test how it loads on a phone and check what Google has indexed.
- 3
We search like your customers
We run your main searches by service and town, and record who shows up in the normal results and on the map.
- 4
Report and call
You get the report and fix list, and we talk it through. Your team can act on it, or we can.
Yours to keep
The report and fix list are yours. Use them with us, your own developer or another agency.
Evidence for every finding
Each issue comes with the page, the number or the search result behind it, so you can check it yourself.
An example
Merrow & Vale is a fictional law firm in Guildford. We built its website to show how a professional firm's site can look and work.
Questions
What does it cost?
A fixed price based on the size of your site and how many locations you have. We quote before anything starts.
Do I need an audit before monthly SEO?
No. Monthly SEO starts with a lighter version of the same checks. The audit suits businesses that want the full picture first, or want to do the work themselves.
Is this the same as the AI visibility audit?
They're separate. The SEO audit covers Google's normal results and map listings. The AI visibility audit covers what tools such as ChatGPT and Google AI Mode say about you. Many of the fixes help both.
Can you audit a site you didn't build?
Yes. Most audits are of sites built by someone else. We only need access to Search Console and your Business Profile, which you can remove afterwards.
Read first
Other services
- Website design
- Website care
- Local SEO
- Monthly SEO
- AI visibility audit
- Monthly AI visibility
- AI-ready content fixes
- Free AI snapshot
For every kind of business. See who we work with.