Home How it works

We measure what AI says about you, fix what it reads, and measure again.

You run the business. We do the measuring, the fixing and the reporting, and you approve every change before it goes live.

Measurewhat AI tells your customers.

We ask the questions your customers really ask, in their words, in the AI tools they use. For every answer we record which businesses are named, which sources are cited and anything said about you that's wrong.

AI answers change from day to day, so we never judge by a single screenshot. Every answer is saved and dated.

Fixwhat AI reads about you.

We start with the gaps that showed up most in your answers. You approve the list before we begin, and every change before it goes live.

Google profile

Profile clean-up

Name, address and phone exactly as on your website. Categories, services, hours including bank holidays, and photos.

Website

Clear service pages

One clear page per priority service: who it suits, the price from, who does it, and the questions customers ask.

Website

Prices, team and about

Prices as text, your people with their qualifications, and common worries answered plainly.

Technical

Readable by every engine

Indexed in Google and Bing, open to the crawlers behind AI search, with structured data that matches the page.

Listings

Directories that matter

The listings AI cites in your sector, such as the NHS website, the Law Society, Checkatrade or review platforms, brought into line.

Corrections

Errors fixed at the source

When AI repeats a wrong price or the wrong hours, we trace it back to where it came from and correct it there.

Earnfair reviews and accurate listings.

AI quotes what customers write about you. We help you ask every customer for an honest review in the same way, from your own systems, with no incentives and no filtering out of unhappy customers. That's what Google's rules and UK consumer law require.

We draft replies that never reveal private details about the reviewer, which matters most where you have confidentiality duties, such as healthcare and legal work.

We also contact the third-party sites AI cites in your answers, such as local guides, comparison sites and directories, and ask them to include you or correct what they say.

Reportin numbers you can check.

Same questions, asked the same way each time. Every number traces back to a saved answer, and the report says plainly when nothing changed.

  • Before and after: how many answers name you.
  • Errors: each wrong fact and whether it's fixed.
  • Who AI names instead: your main competitors in the answers.
  • What we changed: every page and profile change, dated.
  • What's pending: anything waiting on a third party.

What the first page of a report looks like

Monthly report for Kirkgate & Co, LeedsOctober
11Answers naming youup from 4
2Errors still livedown from 5
7Page and profile changesthis month
  • FixedFees on the landlord accounts page now match what AI quotes. resolved
  • LiveNew page on Making Tax Digital published and indexed. cited twice
  • PendingDirectory correction requested on 3 November. waiting

Focus on your business.We'll handle what AI says about it.