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Practice area pages, price information, people pages and case examples.
Home Industries / Solicitors and accountants
Clients ask AI which firm to trust with probate, a house move or their tax return.
Legal and accountancy work is bought on trust, and more people now start by asking an AI tool which local firm handles their kind of matter and roughly what it costs.
What customers askbefore they choose.
For solicitors, much of what AI needs is already required: the SRA Transparency Rules mean many firms publish prices for conveyancing, probate and employment claims. Whether AI can read and quote that information depends on how it's published.
We measure what AI says about your firm, make your prices, people and specialisms readable, and measure again. Everything stays within your regulator's rules.
Example questions. At the start of every project we write and test your own customers' questions.
- Which solicitors in Oxford are good for probate?
- How much does conveyancing cost for a first home in Sheffield?
- What does an accountant charge for a sole trader's tax return in Leeds?
- Which accountants in Milton Keynes specialise in landlords?
- Who are the best employment solicitors in Manchester for unfair dismissal?
- Is there a family solicitor in Exeter who offers a fixed-fee first meeting?
- Which accountancy firms near me work with limited companies on Xero?
What AI tends to readabout solicitors and accountants.
The sources we check first. What AI actually cites varies by place and question, so we check yours.
Google Business Profile
Categories, services and reviews for each office.
Professional directories
Such as the Law Society's Find a Solicitor and accountancy body directories.
Review and legal directories
Client review platforms and independent legal directories where you're listed.
What usually holdssolicitors and accountants back.
Each one is fixable, and most of the work is on pages and profiles you already own.
Prices in a PDF or behind a form
SRA-required price information often sits in a downloadable PDF. A plain web page with the same figures is easier for AI to read and quote.
One page for many practice areas
'Private client services' covers wills, probate, lasting powers of attorney and more. Each needs its own page to match the question someone asks.
People pages without detail
Who does the work, their role, their admission or qualification year and the matters they handle are the details AI repeats.
Offices that disagree
Multi-office firms often have mismatched addresses, phone numbers or hours across Google, directories and their own site.
Accountancy services described vaguely
'Accounts and tax' doesn't answer 'accountant for landlords' or 'sole trader tax return price'. Specific service pages with prices from do.
Reviews collected unevenly
Asking only happy clients breaks Google's policy and UK consumer law. A fair, consistent request process gives AI accurate words about your work.
Written to your sector's rules
You stay responsible for your marketing, so we flag anything risky and don't publish it. You approve everything first.
- SRA
Transparency Rules
Firms publish price and service information for services such as residential conveyancing, probate, some immigration work, motoring offences and employment tribunal claims, plus their complaints procedure and the SRA digital badge. We put that information on the page as text, as well as in any PDF.
- SRA
Code of Conduct
Nothing we write misleads clients about your services, your people or your regulation.
- BODY
Accountancy bodies
We follow the rules of your professional body, such as ICAEW, ACCA or ICAS, including how designations such as 'chartered accountants' are used.
- CAP
Advertising and reviews
Claims you can support, prices that are clear, and reviews asked of every client alike in line with the Digital Markets, Competition and Consumers Act 2024.
Our work for solicitors and accountants
- Find out what AI tools tell clients about your firm today, office by office, and who they name instead.
- Turn required price information into readable web pages, with what's included and what isn't.
- Write one page per practice area or service, with who handles it and typical timescales.
- Bring people pages up to date with roles, qualifications and the work each person does.
- Align Google profiles and directory listings for every office.
Then we measure again and show you what changed. How it works.
Common questions
Does AI search change what the SRA Transparency Rules require?
No. The rules are the same. Publishing the required price information as clear web pages, alongside any PDF, meets the rules and gives AI something accurate to quote.
Can you write about client cases?
Only with your approval and with client details removed. We follow your confidentiality duties and never use information that could identify a client.
We're accountants, not solicitors. Does this apply?
Yes. People ask AI for accountants by town, service and type of client, such as landlords, contractors or charities. The same method applies, under your professional body's rules.
How do you know what AI says about firms like ours?
We ask the questions your clients ask, in the AI tools they use, at the start of every project, and report what we find as counts with dates.