Your website
Fee pages, service levels, area guides and team pages.
Home Industries / Estate and letting agents
Sellers and landlords ask AI which agent to instruct.
Choosing an agent is a big decision, and sellers and landlords now ask AI tools to compare local agents on fees, results and service before they book a valuation.
What customers askbefore they choose.
AI builds those answers from agent websites, Google profiles, property portals and review sites. Claims such as 'number one in town' or fees that differ between pages can be repeated as fact, or ignored.
We measure what AI says about your agency, make your fees, results and services clear and checkable, and measure again, within the rules estate and letting agents work under.
Example questions. At the start of every project we write and test your own customers' questions.
- Which estate agent sells the most homes in Brighton?
- What do letting agents in Liverpool charge landlords?
- Which estate agents in Bath are best for period homes?
- Is there a fixed-fee estate agent near York with good reviews?
- Which letting agents in Glasgow offer full management?
- How quickly do houses sell with local agents in Cambridge?
- Which agents in Leicester handle new homes and land?
What AI tends to readabout estate and letting agents.
The sources we check first. What AI actually cites varies by place and question, so we check yours.
Google Business Profile
One per branch, with reviews and hours.
Property portals
Branch pages and listings on portals such as Rightmove and Zoopla.
Review and comparison sites
Agent review platforms and comparison sites that publish performance claims.
What usually holdsestate and letting agents back.
Each one is fixable, and most of the work is on pages and profiles you already own.
Fees hard to find
Letting agents must publish their fees. A clear fees page with what each service includes is what AI quotes when landlords ask about cost.
Performance claims without a source
'Most homes sold' needs evidence, a period and a source. Supported claims are safer and more likely to be repeated accurately.
Branches that blur together
Each branch needs its own page and Google profile with consistent details, or AI mixes them up.
No area knowledge on the site
Short, specific area pages with what you've sold or let there give AI local detail to work with.
Service levels unclear
'Let only', 'rent collection' and 'fully managed' should be set out side by side with prices.
Redress and protection details missing
Your redress scheme and client money protection details are required and answer the trust questions landlords ask.
Written to your sector's rules
You stay responsible for your marketing, so we flag anything risky and don't publish it. You approve everything first.
- LAW
Estate Agents Act 1979 and redress
Estate and letting agents in England must belong to a government-approved redress scheme, such as The Property Ombudsman or the Property Redress Scheme. We state it clearly on your site.
- FEES
Letting fees and client money
Letting agents must publish their fees, redress scheme and client money protection details, and follow the Tenant Fees Act 2019 in England. We make those pages clear and current.
- NTS
Material information
National Trading Standards guidance sets out the material information property listings should include. We keep site content consistent with it.
- CAP
Claims you can back up
Comparative claims such as 'sells more homes than any other agent' need evidence under the CAP Code. We help you word claims you can support.
Our work for estate and letting agents
- Find out what AI tools tell sellers and landlords in your towns today, and who they name instead.
- Rewrite fee and service pages so each level of service is clear and comparable.
- Build a page per branch and area, with consistent details and local specifics.
- Check performance claims and rewrite them with a source and a period.
- Align Google profiles and portal branch pages with your website.
Then we measure again and show you what changed. How it works.
Common questions
Can we say we're the top agent in our town?
Only with evidence that supports it, stated with its source and period. Unsupported comparative claims can break the CAP Code, and AI may repeat or contradict them.
Do property portals matter for AI search?
They're one source among several. Your own website and Google profiles are the ones you control fully, so we start there and then make sure portal branch pages match.
We have several branches. How does pricing work?
Plans are sized to the business. For groups, the AI visibility audit covers every branch and gives you the evidence before you commit to anything ongoing.
How do you know what AI says about agents like us?
We ask the questions your sellers and landlords ask, in the AI tools they use, at the start of every project, and report what we find as counts with dates.