Your website
Services, areas covered, typical prices and examples of finished work.
Home Industries / Trades and home services
Homeowners ask AI who's reliable, local and free next week.
When a boiler fails or a kitchen needs fitting, people increasingly ask an AI tool for a reliable local tradesperson. The answer usually names a few firms, says what they do, roughly what they charge and how they're reviewed.
What customers askbefore they choose.
Many trades have thin websites and rely on trade directories and word of mouth. That leaves AI with little to say about them, or with out-of-date details from an old listing.
We measure what AI says about your business, fix the website and profiles it reads, and help you collect fair reviews, then measure again.
Example questions. At the start of every project we write and test your own customers' questions.
- Who is a reliable electrician in Leeds for a rewire?
- Which removals firms near me are well reviewed?
- How much does a new boiler cost in Newcastle, fitted?
- Which builders in Bath do single-storey extensions?
- Is there an emergency plumber in Norwich available tonight?
- Which roofers in Swansea are TrustMark registered?
- Who fits EV chargers at home in Nottingham?
What AI tends to readabout trades and home services.
The sources we check first. What AI actually cites varies by place and question, so we check yours.
Google Business Profile
Service areas, categories, hours, photos and reviews.
Trade directories
Sites such as Checkatrade, TrustATrader and MyBuilder, where you're listed.
Review sites and registers
Trustpilot, and schemes such as Gas Safe Register and TrustMark that confirm who you are.
What usually holdstrades and home services back.
Each one is fixable, and most of the work is on pages and profiles you already own.
Areas covered not listed
'We cover West Yorkshire' doesn't answer 'electrician in Halifax'. A clear list of towns you work in does.
No prices at all
Exact quotes depend on the job, but typical ranges such as 'boiler replacement from £X' give AI something accurate to repeat.
Accreditations not stated
Gas Safe, NICEIC, NAPIT or TrustMark membership with registration numbers answers the trust questions people ask.
No examples of work
Short write-ups of finished jobs, with the town and the type of work, give AI specific detail about what you do.
Old directory listings
A previous phone number or trading name on a directory gets repeated in answers. We find and correct them.
Emergency hours unclear
If you take out-of-hours calls, say so plainly on your site and profile, with the hours and any call-out charge.
Written to your sector's rules
You stay responsible for your marketing, so we flag anything risky and don't publish it. You approve everything first.
- GAS
Gas Safe Register
Gas work must be done by a Gas Safe registered engineer. We only describe gas services you're registered for, with your registration number shown.
- ELEC
Electrical work
Notifiable electrical work in England falls under Part P of the Building Regulations. We state your competent person scheme membership, such as NICEIC or NAPIT, accurately.
- CAP
Clear prices and claims
Prices and claims such as 'fully insured' or 'fixed price' must be accurate and clear under the CAP Code.
- LAW
Consumer law and reviews
Cancellation rights for contracts signed at a customer's home under the Consumer Contracts Regulations 2013, and reviews asked of every customer alike under the Digital Markets, Competition and Consumers Act 2024.
Our work for trades and home services
- Find out what AI tools tell homeowners in your area today, and who they name instead.
- Write a page per main service with typical price ranges, the towns you cover and recent examples.
- Show accreditations and registration numbers where AI and customers can read them.
- Correct old or wrong directory listings and align your Google profile with your website.
- Set up a simple review request that goes to every customer after every job.
Then we measure again and show you what changed. How it works.
Common questions
I get most work from Checkatrade. Do I still need a website?
It helps. Directory profiles are useful sources, but your own site is where you control the detail: areas, prices, accreditations and examples, and AI answers often cite a business's own website.
Should I publish prices if every job is different?
Typical ranges are enough, with a clear note on what changes the price. That gives customers and AI something accurate to work with, and you still quote each job.
I'm a sole trader with a small budget. Is this for me?
Possibly. Plans are sized to the business, and if your site is very thin a rebuild may be the better first step. Start with a free AI snapshot and we'll tell you honestly.
How do you know what AI says about trades like mine?
We ask the questions your customers ask, in the AI tools they use, at the start of every project, and report what we find as counts with dates.