Your website
Treatment pages, fees as text, team pages with GDC numbers and new patient information.
Home Industries / Dental practices
Patients are asking AI which dentist to choose.
When someone wants a gentle dentist, an Invisalign provider or a same-day appointment, they increasingly ask an AI tool first. The answer names a few practices and repeats their fees, hours and clinicians.
What customers askbefore they choose.
Those details come from what AI can read: your website, your Google Business Profile, the NHS website and reviews. Fees in a PDF, a single treatments page or hours that disagree leave AI with little to quote, or something wrong.
We measure what AI says about your practice, fix the pages and profiles it reads, and measure again, within the GDC's guidance and the CAP Code.
Example questions. At the start of every project we write and test your own customers' questions.
- Which dentist in Cardiff is taking new private patients?
- Which private dentist in Leeds is good for nervous patients?
- Where can I get Invisalign in Norwich, and what does it cost?
- Can I get a same-day emergency dental appointment in Edinburgh?
- Which dentists in Nottingham offer 0% finance on implants?
- How much is a private check-up in Belfast?
- Which dentists near Exeter offer membership plans?
What AI tends to readabout dental practices.
The sources we check first. What AI actually cites varies by place and question, so we check yours.
Google Business Profile
Categories, services, hours, photos and reviews.
NHS website and health directories
Your NHS profile and listings on directories patients use.
Reviews
What patients say about your team, your approach and your prices.
What usually holdsdental practices back.
Each one is fixable, and most of the work is on pages and profiles you already own.
Fees only in a PDF or image
AI reads web pages far more reliably than scanned price lists. Fees as text on a page give it accurate figures to quote.
No page per treatment
A single treatments list gives AI nothing to quote when a patient asks about implants, Invisalign or bonding in your town.
Team page without GDC numbers
Named clinicians with qualifications and GDC numbers meet GDC guidance and give AI the specific details it repeats.
Nervous patients not answered
Anxiety questions are common. A plain page on sedation, pacing and first visits answers them.
Profile and website disagree
Different hours or addresses on Google, the NHS website and your site lead to wrong answers.
Specialist titles used loosely
Only dentists on a GDC specialist list can be called specialists. We fix wording that could cause a regulatory problem.
Written to your sector's rules
You stay responsible for your marketing, so we flag anything risky and don't publish it. You approve everything first.
- GDC
Guidance on advertising
Qualifications, where they were gained and GDC numbers for every professional named; practice address and contacts; your complaints procedure; NHS, mixed or private status; the date your site was last updated.
- GDC
Specialist titles
"Specialist" and titles such as orthodontist only for dentists on a GDC specialist list. Others use "special interest in" or "experienced in".
- CAP
Prescription-only medicines
We never write content promoting anti-wrinkle injections or other prescription-only medicines (CAP Code rule 12.12).
- LAW
Reviews and testimonials
Reviews asked of every patient alike, with no incentives, in line with Google's policy and the Digital Markets, Competition and Consumers Act 2024.
Our work for dental practices
- Find out what AI tools tell patients about your practice today, and who they name instead.
- Publish fees as text and give each main treatment its own clear page.
- List every clinician with qualifications and GDC number.
- Make your Google profile, NHS profile and website agree on hours, address and services.
- Set up a fair review request and replies that keep patient confidentiality.
Then we measure again and show you what changed. How it works.
Common questions
Is it allowed to market a dental practice for AI search?
Yes. The same rules apply as for any dental advertising: the GDC's guidance on advertising, the CAP Code and UK consumer law. We write to those rules and flag anything risky before it goes near your site.
Do you need access to patient records?
No. We work only on public information: your website, Google profile and listings. Review requests go from your own systems, so we never see patient details.
Which AI tools do you check?
The ones your patients use, starting with Google's AI features and ChatGPT. We report what we find as counts, with dates.